FoElem | FoElem Story

The story behind the birth of the series vol.1

EPEIOS FoElem Story

EPEIOS' new "FoElem" series. To help you understand the appeal of the products in more depth, we will introduce the story of how the first four products were created, divided into four topics. The first is about "the meaning of EPEIOS' lifestyle solutions brand."

"FoElem" is a series created to improve living spaces.

EPEIOS was launched in 2020 as a lifestyle solutions brand that makes life more comfortable and enriches the soul, in response to growing awareness of the living environment amid the COVID-19 pandemic. The brand has continued to provide unprecedented new value, primarily through home appliances. A circulator that recreates a natural breeze while also providing sterilizing effects. A health-conscious air fryer oven that was a pioneer in the market. A bath polisher that makes cleaning easy. Sensing the positive feedback and positive response from users, we have begun developing a new series with the aim of evolving and expanding our product lineup with an eye toward creating living spaces.

As the first lineup of the new series, it was decided to develop four products in sequence: an air fryer oven, a coffee maker, and a circulator, in addition to the humidifier currently on sale. After repeated dialogue with designers, "FoElem" was born, inspired by the Four Elements: water, fire, earth, and wind. There is a story woven by EPEIOS and the designers before FoElem was born.

Symbolizing the four elements that bring abundance to our ever-changing environment

The designers are Benoit Pierre Emery and Damien Auchrivin, who have served as art directors and designers for global luxury brands. They identified with the idea of ​​"a brand that makes life comfortable and enriches the soul," and when designing home appliances, they placed importance on the idea that "accepting changes in yourself and the times, and thinking about the future, leads to a fulfilling life." This is something they think about on a daily basis, as they are always active at the forefront of their field.

However, they add, "Even as technology advances, perhaps the act of humans seeking comfort has not fundamentally changed. We cook food to eat something delicious, and feel the breeze to feel comfortable. In other words, we are supported by the four elements that exist in nature."


From these two truths they arrived at while thinking about home appliances that would make life better, it didn't take them long to come up with the concept for the new series: the four elements as a symbol of "elements that continue to exist while transforming." EPEIOS also agreed with their idea that this name was appropriate for modern lifestyles, where life itself may not change, but its nature continues to change, and so the FoElem project was launched.