FoElem | FoElem Story Vol.2

The story behind the birth of the series vol.2

EPEIOS FoElem Story

EPEIOS' new "FoElem" series. To help you understand the appeal of the products in more depth, we will introduce the story of how the first four products were created, divided into four topics. The second topic is about "harmony between design and functionality."

The right combination of design and functionality creates new value in the form of "experience"

In developing "FoElem," we once again returned to the vision of the EPEIOS brand, and by extension, the company itself. "We want to provide products that are not just functional and spec-driven, but also enrich the soul through the act of using them." Currently, the home appliance market is becoming increasingly commoditized, with a lineup of uniform designs and polarized prices. We set a goal of delivering products that strike a chord with young people, such as the millennial generation, as an experience that home appliances are, at an affordable price. To achieve this, we sought to combine design and functionality as a new value.

Lifestyle is a kind of fashion. Just like with clothes, even if the style is set, it is always necessary to consider designs that fit the times and trends. We believe that this leads to the wonderful experience of cherishing and using the things you love for a long time.

When we commissioned two world-renowned designers to create this product, we wanted to give them as much freedom as possible in coming up with ideas, and to achieve a form that was as close to 100% perfect as possible. Therefore, we couldn't let function or structure become a major hindrance. To achieve this, the first thing we did was to partner with a reliable supply chain that handles the procurement of raw materials and parts for the product. It is precisely because we are confident that we can handle any design that comes our way that we can bring the designers' ideas to life .

Benoît Pierre Emery, who has served as art director and designer for numerous global luxury brands, created the overall world view of the FoElem series, and Damien Auchriban transformed the idea into a home appliance.

Looking back on the production period, Emery says, "Because we worked together on the design, we were able to avoid a form that was design-first and didn't follow through on functionality. We exchanged ideas like ping-pong , complementing each other."

The free-flowing imagination of Emery, who is designing home appliances for the first time at FoElem, and the imagination of Shrivan, who has a career working for home appliance brands, have led to the creation of four products based on the keywords "four elements" and "transformation."

Prioritize ease of use and simplicity, and anything beyond that can be achieved with IoT

Meanwhile, we have thoroughly focused on simplicity when it comes to functionality. Rather than adding in too many features, complicating operation, and raising the price, we prioritized making it easy for anyone to see what it can do. This is also part of the "touching experience." EPEIOS leverages the strengths of IoT* that we have cultivated over the years to offer customization options for those who require additional functionality.

Here, we will once again introduce the design and functionality of the four products in the FoElem series.